This is fundamentally a build-vs-buy boundary. Bright Data offers broad proxy and data-collection infrastructure. Cloro is a managed search-data layer that returns parsed results.
Choose infrastructure when
You need to scrape many kinds of websites, require proxy controls, or have custom extraction logic your team wants to own.
Choose parsed search data when
Your actual requirement is Google/AI search output in a stable schema and parser maintenance is not a source of product differentiation.
Compare delivered cost
Include engineering time, parser maintenance and downstream normalization—not just proxy bandwidth or per-request price.